In this era of digitalisation, AI and automation, recruiting technology plays a mission critical role in modern recruitment firms and drives your process – from small startups to scalable boutiques and large firms. With the ever-growing competition for top talent, it is becoming increasingly important for recruiters to use and deploy the latest technology to reach, attract, engage, and convert talent effectively.
Offering a seamless experience for candidates, consultants, and clients is achievable if you are leveraging technology effectively. Having multiple, disjointed technologies operating in data silos creates operational inefficiencies, hurts your overall recruitment process, and could be damaging your brand.
One of the best ways to drive efficiencies is by properly integrating technology products and services into your recruiting processes.
Here are some benefits of having an integrated technology stack for your recruitment agency business:
Better Candidate Experience
An integrated technology stack facilitates better communication and engagement with candidates. For example, recruiters can use an ATS/CRM software to manage candidate data, monitor their engagement and communication, and develop personalised outreach plans.
An integrated website, working at the top of your funnel, drives engagement throughout your recruiting process and helps create a positive and seamless candidate and client experience. Showing candidates that their recruitment consultant values their time and the effort they have put in, improves their brand experience and shows you are committed to keeping them informed throughout the recruitment process.
The use of recruiting technologies such as artificial intelligence and machine learning can already be embedded into recruiting processes and make your hiring process faster, whilst improving the experience for all candidates and stakeholders.
Improved Efficiency
By automating repetitive tasks and centralising data will able recruiters to work more efficiently. Integrations stop the creation of duplicate records and append updates to existing records. Technology integration gives you better visibility of your process at any given time and means consultants can spend more time focusing on high-value tasks such as sourcing, interviewing, and candidate engagement as well as managing clients.
Your team can be doing less of the “busy work” that really impacts your productivity and revenues.
Example:
Staffing Future Website + Dripify + Sourcewhale + TargetRecruit (or your ATS of choice like Loxo, Hire Genius, Team Tailor, Bullhorn)
- Candidates land on your website from a variety of traffic sources including social media, job boards, aggregators, email inbound and outbound activity. Your website by Staffing Future, integrated with your ATS, pushes notifications to your recruiters with all the application data including traffic source. The integration creates new records, not duplicated ones but appends applications to existing records in your database, your single source of truth.
- Your recruiter prepares a shortlist of potential candidates and runs them through a Dripify sequence, where automated actions take place without any (or minimal) additional input. Over the course of a short time period, candidates notice profile views, posts liked, messages, and skills endorsed by the recruiter.
- Following this, a Sourcewhale campaign kicks in and enables the recruiter to push even more personalised messaging and a higher touch experience via email and phone.
- Lastly, the TargetRecruit ATS/database is updated and all elements of your activity are updated automatically for you, updating the pipeline of candidates that have gone further in the hiring process, tagging the traffic source and parsing the data from the CV and application into your system of record.
Enhanced Collaboration
By integrating different technologies, such as your website, ATS, communication platforms, and data analytics tools, recruitment teams, hiring managers and other stakeholders work together more effectively and make better-informed decisions.
Recruiters can easily share candidate profiles, interview notes, arrange interviews, and other relevant information with hiring managers, who can then provide feedback and make hiring decisions quickly.
Accurate Data and Analytics
Accurate data and analytics are critical for recruitment agencies to make informed decisions and stay ahead of the competition. A tech-enabled website, powering your processes and harnessing your technology stack, gives recruiters real-time access to data and accelerates their hiring processes, helping them increase productivity and create metrics and KPIs for you to make data-driven decisions.
Data analytics gives insights into your process to identify and bridge gaps in your process. Effective data interpretation helps you remove the busy work from your consultant’s desks, identify the best candidate sourcing channels and means recruiters can increase productivity and get to revenue faster. Data quality metrics help analyse the effectiveness of job postings, assess candidate quality, and identify areas of the hiring process that need improvement.
All this data can feed into helping you identify your cost-per-hire and time-to-hire and help ensure your recruiting strategies are cost-effective and efficient.
Scalability
As the business grows, an integrated technology stack can easily scale with the growth. By using a centralised platform, recruiters can quickly and efficiently manage an increasing number of job postings, candidates, and hiring managers.
It will help agencies to scale their operations without the need for additional headcount, saving you both time and money.
Overall, integrated technology offers a wide range of benefits to recruitment leaders. By automating routine tasks, better targeting candidates, understanding clients, and improving their bottom line, these products and services can help them become more efficient, effective, and successful in their recruitment efforts and reach, attract, and engage with the best talent and finally: save costs by reducing the need for multiple tools and platforms.
Don't know where to start in improving your tech stack? Check out our Strategic Advisor Audit where Charlotte Doherty offers support to recruitment agency founders from a business strategy and tech perspective.
